HBO Max, AT&T’s big foray into streaming, will launch in May 2020 for per $14.99 a month, the company announced at a special event held for investors. An ad-supported tier will reportedly launch in 2021.
The pricing tier makes it one of the most expensive in the shifting streaming landscape. Apple TV Plus is only $4.99 a month, while Disney+ is sitting at $6.99 a month. AT&T is in a tricky spot. HBO Now, its other HBO-branded streaming service, is $15 a month. That’s about the same cost as the channel via cable packages.
AT&T CEO Randall Stephenson teased the importance of today’s event, which took place at the iconic Warner Bros. lot in Burbank, California, during a call with investors yesterday. Stephenson called the streaming service...
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